Spreading Smucker’s® Traditions Recipe and Essay Contest (“Contest”)
begins on September 14, 2011 at 12:00 p.m. noon Eastern Time (ET) and ends on November
16, 2011 at 11:59 a.m. (ET) ("Contest Period").
HOW TO ENTER: Submit your original family recipe made with at least
¼ cup of one of Smucker’s jam, jelly, preserves, fruit spread,
or fruit butter, the recipe name, and an original essay of 200 words or less (in
English or Spanish) describing how the recipe is part of family traditions and how
the recipe makes family celebrations special. 1) Online - Visit
the Smucker’s website (www.smuckers.com or www.smuckersenespanol.com) during
the Contest Period to access and complete the Contest Entry Form. To submit your
entry, you must agree to these Official Rules and then click “Submit Entry.” Or,
2) By Mail - legibly hand-print or type your name, date of birth,
complete address, daytime and evening phone numbers, e-mail address (if applicable),
and include your original family recipe, recipe name, and your original essay. Mail
your entry in a standard, business-size envelope to: Spreading Smucker’s
Traditions Recipe and Essay Contest, C/O Cohn & Wolfe, 200 Fifth Avenue, 7th
Floor, New York, NY 10010. Mailed entries must be postmarked by November 16, 2011
and received by November 23, 2011. Limit one entry per person/e-mail address,
regardless of method of entry. Multiple entries will invalidate all
entries from the entrant. All entries, including the recipe and essay submitted,
become the property of The J.M. Smucker Company (“Sponsor”) and none will be returned.
ENTRY REQUIREMENTS: The Contest recipe entry must be an original
work that was created by the adult entering the Contest and cannot have previously
won a contest or other promotion. Recipe and essay entries must not have been previously
published, must not be awaiting publication, nor may be submitted for publication
consideration during the period of the Contest. Recipes must list all ingredients
in exact common U.S. household measurements in order of use, step-by-step preparation
instructions, cooking times and number of servings. Recipes containing alcohol
will NOT be considered. Recipe must include at least ¼ cup of Smucker’s
jam, jelly, preserves, fruit spread, or fruit butter as an ingredient. The flavor
or variety of the Smucker’s product used in the recipe must be
specified. Recipes may not include any other brand name product or the trademark
of any other manufacturer, except for the Smucker’s family of brands
(including Smucker’s, Jif®, Crisco®, Folgers®, Hungry Jack®, Martha White®,
Pillsbury® (baking mixes, frosting and flour brands), Eagle Brand®,
etc). Sponsor may disqualify a nonconforming recipe or, at its sole discretion,
may modify such recipe (including the substitution of a generic ingredient) without
notice to entrant. The entry must not violate or infringe the rights of any third
party, including but not limited to rights of copyright, trademark, publicity or
privacy.
ELIGIBILITY: The Contest is open to legal residents of the 50 United
States and D.C., 18 years of age or older. Employees, officers and directors of
Sponsor, its affiliates, subsidiaries, distributors, sales representatives, website
developers and administrators, retailers, advertising, sales promotion and judging
agencies and all other service agencies involved with the Contest, and members of
the immediate families (parent, child, sibling and spouse of each) or households
of any of the above are not eligible. The Contest is open only to amateur home cooks.
Individuals who currently attend, have attended or who are graduates of an accredited
culinary program (whether employed in a culinary trade or not) or who are employed
as a food professional such as a chef, food writer, food editor, or food economist
who create recipes for income are prohibited to enter and are not eligible to win
a prize. Entries from anyone who has been a prize winner in any Sponsor (including
Smucker’s, Jif®, Crisco®,
Folgers®, Hungry Jack®, Martha White®,
Pillsbury® (baking mixes, frosting and flour), Eagle Brand®,
etc.) contest in the 12 months prior to the Contest start date will NOT be considered.
INITIAL JUDGING: Initial recipe judging will be done by a qualified
panel of judges based on the written recipe and will consider the following criteria:
likely taste, creativity, ease of preparation and nutritional balance. Essays corresponding
to the recipes will be judged and equally weighted on relevance to theme, creative
expression and clarity. Translated materials will be made available to the panel.
The top 15-20 recipes will then be prepared and judged by a qualified panel of judges
and assigned points based on the following criteria and point system: taste (1-50
points); creativity (1-15 points); ease of preparation (1-15 points); appearance
(1-10 points); and nutritional balance (1-10 points). Essays corresponding to the
top recipes will be judged on the following criteria: relevance to theme (1-10 points);
creative expression (1-10 points); and clarity (1-10 points). Points from recipe
judging and essay judging will be combined to determine the five finalists (“Finalists”).
In the event of a tie, the entry with the higher score first in the taste category
and then in the creativity category for the recipe and then the higher score in
the creative expression category for the essay will determine the Finalist. If a
tie continues, the tied entries will be re-judged by a new judge using the original
criteria. The five potential Finalists will be chosen on or about January 11, 2012
and notified via telephone or mail. Each Finalist will be required to participate
in a video demonstration of his/her entry. A professional videographer will be contracted
by Sponsor to film at a location near or at the Finalist’s home. The video may be
taped in English or Spanish. The video will include the Finalist demonstrating how
his/her recipe is prepared, and explaining how the recipe is part of family traditions
and makes family celebrations special. The video will not be judged. All videos
will be filmed before February 17, 2012. Videos will not contain any identifiable
person other than Finalist and videos must not include any intellectual property
of third parties, including copyrighted material (including but not limited to music)
or trademarks. Participation in the video (a) constitutes and signifies agreement
that the Sponsor and/or the Sponsor’s assignees may use the video for promotional
purposes in commerce and in all media worldwide now known or hereinafter developed
without time limitation and without further compensation, except where prohibited,
and (b) grants Sponsor and its agents the right to publish, use, adapt, edit and/or
modify the video in any way, in commerce and in any and all media worldwide now
known or hereinafter developed, without time limitation and without further consideration.
Finalists are subject to eligibility verification and cannot discuss their Finalist
status with the public (including through social media) until notified by Sponsor
or the public announcement is made.
FINAL JUDGING EVENT: Finalists will be announced to the public
and their recipes and essays will be posted on the Sponsor’s website on or about
February 8, 2012. Each of the Finalists will be required to attend the final judging
event in New York, NY on or about March 8, 2012, at a location to be selected by
Sponsor. At the final judging event, one at a time and in random order, each Finalist
will briefly demonstrate the preparation process, for their recipe (in English or
Spanish) and answer questions from a judging panel. A translator will be available.
Sponsor will make reasonable efforts to provide all ingredients and cooking equipment
(such as appliances, utensils, etc.) needed to successfully demonstrate the recipe
at the final judging event. Sponsor reserves the right to substitute comparable
products at its discretion. Following the recipe demonstration, each recipe will
be tasted and scored by a qualified judging panel based on the same criteria and
point system as in initial judging. Following the recipe tasting, each Finalist
will read their original essay submission in English or Spanish to the judging panel.
Judges will be provided with translated materials and a translator will be available.
The essay reading must be verbatim and with no embellishment to the original submitted
essay. The essay will be judged based on the same criteria and point system as in
initial judging. After the final judging is completed, the Finalist with the most
points will be declared the Grand Prize winner. In the event of a tie, the Finalist
with the higher score first in the taste category and then in the creativity category
for the recipe and then the higher score in the creative expression category for
the essay will determine the Grand Prize winner. Finalists will be required to participate
in a rehearsal the day before the final judging event. The rehearsal will be approximately
90 minutes in length and will consist of a walk-through of the final judging event
with the opportunity to practice demonstrating their dish. If a Finalist is unable
to participate in the final judging event, his/her status as a Finalist and Finalist
Prize will be forfeited and an alternate Finalist will be selected, if circumstances
permit. The Sponsor will provide round-trip coach airfare for each Finalist and
one guest from the major airport nearest the Finalist’s U.S. residence to New York,
NY and hotel accommodations (double occupancy) for two nights for each Finalist
and his or her guest. The Sponsor will also provide ground transportation to/from
the hotel and airport and to/from the hotel and the judging event. If Finalist is
an eligible minor, he/she must be accompanied by a parent or legal guardian as his/her
guest. If the Finalist lives within 100 miles of New York, NY, alternate transportation
will be provided by the Sponsor in lieu of air travel and no cash difference will
be awarded. All expenses not specified herein, including but not limited to taxes
and gratuities are the sole responsibility of the Finalists. Grand Prize Winner
will be announced to the public on or about March 15, 2012.
PRIZES:ONE GRAND PRIZE:
A family reunion, awarded as a check for $20,000, and a personal planner for a family
reunion awarded as a check for $1,000. FIVE
FINALIST PRIZES: Each Finalist will receive one Gift Basket of Smucker's
brand products. Approximate Retail Value (“ARV”) of Gift Basket is: $100.00 each,
actual value depends on products selected. Total ARV of all prizes: $21,500. Prizes
not redeemable for cash and no substitutions will be made, except by Sponsor who
may substitute a prize of equal or greater value. All prizes will be awarded provided
they are properly claimed in accordance with these Official Rules and a sufficient
number of eligible entries are received and provided further that circumstances
permit. Limit one prize per person, household, or family.
GENERAL TERMS & CONDITIONS: Sponsor’s decisions will be final on
all matters relating to this Contest. Each potential Finalist and his or her guest
will be required to execute an Affidavit of Eligibility, a Liability Release and
(where legal) a Publicity Release. If potential Finalist fails to return such documents
within seven days, or the potential Finalist is found to be ineligible, or if he/she
does not comply with these Official Rules, then the potential Finalist will be disqualified
and an alternate Finalist will be selected, if circumstances permit. If Finalist
notifications are returned as undeliverable, this will result in disqualification
and an alternate winner will be selected, time permitting. Finalists will also have
to make themselves available for media interviews and public relations activities
if appropriate. All Finalists must be available to extend their stay in New York,
NY for one day at Sponsor’s cost for potential media requests. The Grand Prize winner
may be required to travel and attend additional promotional appearances at Sponsor’s
cost at the discretion of Sponsor during the five days after the final judging event.
Prizes are non-transferable. No cash redemptions or substitutions permitted, except
by Sponsor who may substitute a prize of equal or greater value if the featured
prize or any portion thereof becomes unavailable. Winners are solely responsible
for any federal, state or local taxes on prizes. All federal, state and local laws
and regulations apply. Except where prohibited by law, acceptance of a prize constitutes
permission for the Sponsor to use the name, photograph, likeness, statements, recipe/name
(in whole, in part or altered in any way), biographical information, voice, video,
and city and state address of Finalists (collectively “Publicity Materials”) on
a worldwide basis, and in all forms of media, in perpetuity, without further compensation.
Finalists agree that their statements may be used in whole or in part and may be
paraphrased, amplified, shortened, and/or put into conversational form to meet the
requirements of copy, layout and/or script, provided their general sense is not
changed, and hereby waive any right to inspect and approve finished Publicity Materials,
and Finalists will not hold Sponsor responsible for any liability resulting from
the use of the Publicity Materials. All Publicity Materials developed or used hereunder
will be and remain Sponsor’s property, and Finalists specifically understand and
agree that any copyrightable Publicity Materials will be works “made for hire” and
Finalists will retain no ownership rights whatsoever in or to said works. If said
Publicity Materials are not considered works “made for hire,” Finalists hereby assign
all said works to Sponsor. All participants, Finalists also agree to release, discharge,
indemnify and hold harmless Sponsor, its affiliates and subsidiaries, and each of
their respective officers, directors, employees, representatives and agents from
and against any claims, damages or liability due to any injuries, damages, or losses
to any person (including death) or property of any kind resulting in whole or in
part, directly or indirectly, from acceptance, possession, misuse or use of any
prize or participation in any Contest-related activity or participation in this
Contest. The Sponsor may prohibit any entrant from participating in the Contest
at its sole discretion, if an entrant shows a disregard for these Official Rules
or acts: (a) in a manner Sponsor determines to be unfair or inequitable, including
but not limited to tampering with the Contest or the Contest website; (b) with an
intent to annoy, threaten or harass any other entrant or the Sponsor; or (c) in
any other disruptive or illegal manner. Sponsor reserves the right in its sole discretion
to cancel, terminate, modify or suspend this Contest should electronic viruses,
other malicious software attacks, unauthorized human intervention, systems malfunctions,
failures, difficulties or other causes beyond the control of the Sponsor and its
agencies corrupt or affect the purpose, administration, security, fairness or proper
play or conduct of the Contest. In such event, Sponsor will conduct the Contest
in accordance with these Official Rules in a manner deemed fair, proper and equitable
by Sponsor, in its sole discretion. If, for any reason, the Contest is not capable
of running as planned by any cause which, in the sole opinion of the Sponsor, corrupts
or affects the administration, security, fairness, integrity or proper conduct of
the Contest, or if due to any technical, production or other error, more prizes
are claimed or awarded than are described in the Official Rules at any prize level,
Sponsor reserves the right, at its sole discretion to cancel, terminate, modify
or suspend the Contest and determine winners from entries received prior to action
taken, or as otherwise deemed fair and equitable by Sponsor. In case of cancellation,
a winning entry will be chosen from all eligible Entries received prior to the date
of cancellation and if circumstances permit. No more than the number of prizes stated
in these Official Rules will be awarded. By entering, entrants agree and consent:
(a) that all issues and questions concerning the construction, validity, interpretation
and enforceability of these Official Rules, participant’s rights and obligations,
or the rights and obligations of the Sponsor in connection with the Contest, will
be governed by, and construed in accordance with, the laws of the State of Ohio,
without giving effect to any choice of law or conflict of law rules, and (b) to
the jurisdiction and venue of the federal, state and local courts located in Cleveland,
Ohio with respect to any such claim or issue.
LIMITATIONS OF LIABILITY: In the event of a dispute regarding the
identity of an entrant, such entry will be deemed to be made by the authorized account
holder of the e mail address submitted at the time of entry. “Authorized account
holder” is deemed as the natural person who is assigned to an e mail address by
an Internet access provider, service provider or other online organization that
is responsible for assigning e mail addresses for the domain associated with the
submitted e mail address. Neither Sponsor nor its agencies are responsible for lost,
late, stolen, illegible, misdirected, or non-delivered entries or e-mail; or for
lost, interrupted or unavailable satellite, network, server, Internet Service Provider
(ISP), website or other connections availability, accessibility or traffic congestion,
or miscommunications, or failed computer, network, telephone, satellite, or cable
hardware, software or lines, or technical failure, or jumbled, scrambled, delayed,
or misdirected transmissions, or computer hardware or software malfunctions, failures
or difficulties, or other errors of any kind whether human, mechanical, electronic
or network, or the incorrect or inaccurate capture of entry or other information
or the failure to capture, or loss of, any such information. Neither Sponsor nor
its agencies are responsible for any incorrect or inaccurate information, whether
caused by website users, or by any equipment or programming associated with or utilized
in the Contest and assume no responsibility for any error, omission, interruption,
deletion, defect or delay in operation or transmission, communications line failure,
theft or destruction or unauthorized access to, or tampering with or hacking of
the Sponsor’s website. Sponsor reserves the right, at its sole discretion, to disqualify
any individual it finds may be tampering with the entry process or operation of
the Contest or the Sponsor’s website, may be acting in violation of the terms of
the Sponsor’s website or these Official Rules or may be acting in a non-sportsmanlike
or disruptive manner, or with intent to threaten, abuse or harass any other person.
Any attempt to deliberately damage any website or undermine the legitimate operation
of the Contest is unlawful and subject to legal action by Sponsor or its agents.
IN NO EVENT WILL SPONSOR, ITS AFFILIATES, SUBSIDIARIES OR RELATED COMPANIES
BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT,
INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF THIS CONTEST,
INCLUDING ENTRANT’S ACCESS TO OR USE OF THE WEBSITE OR DOWNLOADING FROM AND OR PRINTING
MATERIAL DOWNLOADED FROM SAID WEBSITE. WITHOUT LIMITING THE FOREGOING, EVERYTHING
ON THE WEBSITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT
ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES
OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF ABOVE LIMITATIONS OR EXCLUSIONS MAY
NOT APPLY. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE
LIMITATIONS OR EXCLUSIONS.
WINNERS LIST: Winners will be posted to www.smuckers.com and www.smuckersenespanol.com
websites on or about March 15, 2012. For the names of the winners by mail, send
a self-addressed stamped business-size envelope with proper postage affixed by April
30, 2012 to: Spreading Smucker’s Traditions Recipe and Essay Contest
Winners List, C/O Cohn & Wolfe, 200 Fifth Avenue, 7th Floor, New York, NY 10010.
SPONSOR: The J.M. Smucker Company, One Strawberry Lane, Orrville,
OH 44667
©/® The J.M. Smucker Company