Our Basic Beliefs

Our Basic Beliefs are the Company's values and principles that guide both strategic decisions and daily behavior. The Basic Beliefs are deeply rooted in the philosophy and heritage of the Company's founder.

These Basic Beliefs regarding quality, people, ethics, growth, and independence have served as a strong foundation throughout our history and will continue to be the basis for future strategy, plans, and achievements.

In 1897, the Smucker Company was formed by a dedicated, honest, forward-looking businessman, J. M. Smucker. Because he made a quality product, sold it at a fair price, and followed sound policies, the Company prospered.

Today, we who inherit the Smucker name and the Smucker tradition of successful business operations, base present practices on these time-honored values and principles. We interpret them, in terms of modern business thinking, to be the guideposts for decision-making and daily interactions with consumers, customers, employees, suppliers, communities and shareholders.